NICE: IRISEE NATURELLEMENT
The Nice Tourism Office tapped into Clark's talents in 2011 for the launch of their new LGBTQ+ marketing initiative, Nice: Irisiée Naturellement. An extension of the main market tagline, the initiative was designed to demonstrate the city's desire to appropriately welcome gay and lesbian consumers.
Working closely with Tourism Office personnel, Clark tailored a custom-designed LGBTQ workshop to educate local businesses on the history of the gay and lesbian movement in France and around the world, highlighting the particualr needs of this desirable niche.
As a follow-up to his LGBTQ+ workshop, the Nice Tourism Office invited him back to conduct a Gay Comfort Training session - in collaboration with Out Now Global - for more than 60 local hotels and businesses wishing to improve their LGBTQ Customer Service and making Nice the first French city to obtain Gay Comfort certification.
Founded in 1983 by 25 gay guest house owners in Southern Florida, the International LGBTQ+ Travel Association has grown to a global organization with more than 5,500 tourism business contacts in 80+ countries. Dedicated to the promotion of gay and lesbian travel, IGLTA provides its members with networking and educational resources to help them develop their gay and lesbian clientele.
Clark began working with IGLTA in 2009 as a volunteer Ambassador to France. Clark was named IGLTA European Ambassador in May, 2010, and appointed to Vice President - Europe of the Association in March 2012. In October the same year, Clark began managing IGLTA's Global Partnership & Convention Sponsorship programs.
Clark has also previously managed IGLTA's team of European Ambassadors and has consulted on numerous marketing projects for the Association. He is a regular contributor to the IGLTA e-newsletter and occasionally contributes to the Association's travel blog.
CHIC OUTLET SHOPPING
Value Retail manages the nine Chic Outlet Shopping Villages located in popular LGBTQ+ capitals throughout Europe. From 2010 through 2015, Clark worked closely with the Value Retail team helping them develop and shape their LGBTQ+ marketing message through consumer initiatives, marketing events and prize giveaways.
In 2012, Clark served as Travel-Trade Ambassador to Value Retail, advising travel industry professionals on the unique shopping experiences awaiting their clients in the COS Villages.
Created in 2010, MyGayTrip is the first social and editorial network dedicated to gay travelers in France. Boasting an online participatory travel guide, a proprietary social network for gay travelers and dedicated editorial content, MyGayTrip is a community resource featuring city guides and more than 10,000 gay and gay-friendly addresses with member reviews and daily news dedicated to top gay travel spots.
As an independant sales representative, Clark's ongoing work with MyGayTrip founders has helped to develop the website's advertising base, creating successful campaigns for Swiss Tourism, the Stockholm Gay & Lesbian Network, Nice Irisée Naturellement and the city of Berlin.
Viator – the Latin word for “traveler” – is the most comprehensive resource for travelers to research, plan and book destination activities: nearly 9,000 events, tours and activities at over 750 destinations in more than 150 countries.
In 2010, Clark worked with the Global Business Development unit to grow the affiliate network base in France and on French-language websites to further strengthen Viator's reach in the Francophone market. Clark has also been called upon by Viator management to assist and advise on select business development opportunities.
The work resulted in a more than 10% increase in Francophone affiliates.
In December 2009, Clark consulted on the launch of the gay and lesbian marketing initiative, Cannes Rainbow.
Spearheaded by Cannes Tourism (Palais des Festivals) and the Mayor's Office, Clark advised city leaders on the organization of a Press/Fam Trip, participated in an LGBTQ+ Workshop and consulted on the Gala Launch Party held at the exclusive Villa Domengue attended by more than 100 local civic and business leaders.
The program has resulted in enhanced visibility for the local LGBTQ community, increased interest in Cannes as a gay- and lesbian-friendly destination, and an overall feeling of good will towards the LGBTQ+ community.